Graphic Designer Use Of Royalty Free

Posted on 7/27/1998 by Jim Pickerell | Printable Version | Comments (0)



July 29, 1998

Graphic Design:USA reports in the July issue that 60% of creative professionals

use "royalty free" (RF) images. Ninety percent of creative professionals use

traditional stock agenices (RP images).

According to information obtained from their annual stock survey, which will be

reported in greater depth in the August issue, the two major factors that lead

them to use RF images are: first, technology and second, convenience.

It is interesting to note that price was not listed as a major factor by the

readers of GD:USA and, "even the most zealous advocates of royalty-free

acknowledge that it will not take the place of stock agencies." In general terms,

stock agencies are positioned to provide greater choice, more service, higher

quality resolution, and legal exclusivity.

Royalty Free companies include:

Adobe Image Library

(SuperStock provides the images)

SuperStock, Inc.

7660 Centurion Parkway

Jacksonville, FL 32256

phone: 800-828-4545, fax: 904-641-4480


(each disc features 50 to 100 images from a single artist on a single theme.

2310 Darwin Road

Madison, WI 53704

phone: 800-631-7808, fax: 608-234-1253,

Comstock (Klips Division)

30 Irving Plaza

New York, NY l0003

phone: 800-225-2727, fax: 212-353-9896,

Corbis Digital Stock

750 Second Street

Encinitas CA 92024

phone: 800-545-4514, fax: 760-634-6510

John Foxx Images

Amsteldijk 166

1079 LH Amsterdam

the Netherlands

phone: 31-20-644-8842, fax: 31-20-642-1540,

(Agfa Direct handles marketing and distribution in the U.S., but the creative work

is overseen by Jan Ewoud Vos in Amsterdam.)

    Agfa Direct

    90 Industrial Way

    Wilmington, MA 01887

    phone: 888-988-2342


2013 Fourth Avenue

Seattle, WA 98121

phone: 800-528-3472, fax: 206-441-9379,


29916 Hawthorne Blvd.

Rolling Hills Estates, CA 90274

phone: 888-246-1313, fax: 310-265-1314,


325 Republican Street

Seattle, WA 98119

phone: 800-295-6975, fax: 206-270-9016, e-mail:,

Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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