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GRAPHIC DESIGNER USE OF ROYALTY FREE
July 29, 1998
Graphic Design:USA reports in the July issue that 60% of creative professionals
use "royalty free" (RF) images. Ninety percent of creative professionals use
traditional stock agenices (RP images).
According to information obtained from their annual stock survey, which will be
reported in greater depth in the August issue, the two major factors that lead
them to use RF images are: first, technology and second, convenience.
It is interesting to note that price was not listed as a major factor by the
readers of GD:USA and, "even the most zealous advocates of royalty-free
acknowledge that it will not take the place of stock agencies." In general terms,
stock agencies are positioned to provide greater choice, more service, higher
quality resolution, and legal exclusivity.
Royalty Free companies include:
Adobe Image Library
(SuperStock provides the images)
SuperStock, Inc.
7660 Centurion Parkway
Jacksonville, FL 32256
phone: 800-828-4545, fax: 904-641-4480
Artville
(each disc features 50 to 100 images from a single artist on a single theme.
2310 Darwin Road
Madison, WI 53704
phone: 800-631-7808, fax: 608-234-1253, artists@artville.com
Comstock (Klips Division)
30 Irving Plaza
New York, NY l0003
phone: 800-225-2727, fax: 212-353-9896, www.comstock.com
Corbis Digital Stock
750 Second Street
Encinitas CA 92024
phone: 800-545-4514, fax: 760-634-6510
John Foxx Images
Amsteldijk 166
1079 LH Amsterdam
the Netherlands
phone: 31-20-644-8842, fax: 31-20-642-1540, www.johnfoxx.com
(Agfa Direct handles marketing and distribution in the U.S., but the creative work
is overseen by Jan Ewoud Vos in Amsterdam.)
Agfa Direct
90 Industrial Way
Wilmington, MA 01887
phone: 888-988-2342
PhotoDisc
2013 Fourth Avenue
Seattle, WA 98121
phone: 800-528-3472, fax: 206-441-9379, www.photodisc.com
PhotoSpin
29916 Hawthorne Blvd.
Rolling Hills Estates, CA 90274
phone: 888-246-1313, fax: 310-265-1314, www.photospin.com
ProDevSys
325 Republican Street
Seattle, WA 98119
phone: 800-295-6975, fax: 206-270-9016, e-mail: info@prodevsys.com, www.ShotOnLocation.com