Bulk Pricing: Custom Menus

Posted on 5/20/2013 by Jim Pickerell | Printable Version | Comments (0)

Is bulk pricing always bad? After reviewing the sales reports of a number of Getty photographers we’ve reported that from 25% and up to 40% in some cases of Getty’s total sales are for fees of $25 or less – often a lot less. Hans Halberstadt explains how he uses bulk pricing and custom pricing menus to get much more reasonable fees for the use of his images.


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Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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