Basic Principles For Pricing Stock Photo Uses

Posted on 12/13/2009 by Jim Pickerell | Printable Version | Comments (0)

The following are some principles that apply all types of stock photo sales. The base numbers on the pricing schedules on this site are average rates for one-time, non-exclusive use of a single image by the smallest of companies, and assuming that the image has no unique factors that would make it more valuable. These numbers are equal to U.S. dollars and are reasonable rates for commercial use of the average professionally produced stock image. Other currencies should adjust accordingly. Photographer should be aware of the existence of similar microstock images that might fulfill the customer's requirements if exclusivity is not an issue for the customer. In such cases the photographer may find it necessary to negotiate a lower fee.

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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