Getty Images Historic Trends

Posted on 3/10/2012 by Jim Pickerell | Printable Version | Comments (0)

The following articles supply some useful numbers for analyzing the historical sales trends of Getty Images.

Return Per Image At Getty


This story provides a chart that illustrates what has been happening to Getty Images return-per-image over the last four years. Getty's gross revenue from still image licensing has grown about 50%, but as the charts show, not nearly as fast as the number of images added to the collection. As a result image suppliers have found that they have to produce more and more images each year just to stay even.

Eleven Year Trend


Using numbers from Getty Images it is interesting to look back at the RM and RF unit sales and revenue trends over the last decade. Between 2003 and 2007 when Getty was a public company they provided investors with very precise gross revenue and average price per image figures. This made it possible to make a reasonable estimate of the number of images licensed in each category.

Getty Reports 2006 Results


Getty Images reported revenue for Q4 2006 of $203.5 million up 9.5 percent from $185.8 million in Q4 2005 and up from $198.1 million in Q3 2006. However, profit declined as a result of restructuring and other costs. The company earned $30.3 million, or $.50 per share, down from $42.5 million, or $.64 per share, during the same period in 2005.

Getty Historic Numbers 2002 Thru 2007


Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns.

Image Licensing Trends


Earlier this week I wrote about the average price per image licensed at Getty. ( This article will examine some of the publicly available and widely reported numbers related to the number of images licensed.

Average RM and RF Prices At Getty 


On its web site for Flickr contributors Getty asks, “What are the average prices for RM and RF?” and then gives the following answer. “The average licensing fee for royalty free ranges from $175 to $225. And for rights managed licensing, keeping in mind that uses and fees vary widely; the average is around $550-$650.”

Growth In Number Of Images Licensed 


Recently, I received a request from Clive Thompson, columnist with Wired Magazine, asking about the number of stock photography images licensed annually. He was more interested in the increase/decrease of the number of images sold than in any impact it might have had on revenue. Here’s what I told him.

Seeing Declining GI Sales? Think Search Return Order


Are your Getty Images sales declining? It may have nothing to do with the quality of your images, the subjects you shoot or your keywording. It could be that customers rarely, if ever, get a chance to see your images. Currently has 4,278,804 RM and 6,034,642 RF images on the site for a total of 10,313,446 in the creative section of the site. Getty has images from 103 different RM collections and 98 RF collections.

Getty Images Drives It’s Customers To Use iStock

9/25/14 - comments
Getty Images appears to be trying to drive its customers to iStock where the customers can get images for a fraction of what they would cost on

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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