Articles by Jim Pickerell

Shutterstock Forecasts 2018 Creative Trends

By Jim Pickerell | 770 Words | Posted 1/17/2018 | Comments
Shutterstock has released its 2018 Creative Trends Report. Every year, Shutterstock customers across the world make billions of searches for images, footage, and music. Shutterstock creative teams analyze this search and download data to discover the biggest year-over-year increases and identify the trends they believe will continue to grow throughout 2018.

Can Your IP Address Affect Your Shutterstock Sales

By Jim Pickerell | 307 Words | Posted 1/17/2018 | Comments
One Shutterstock photographer who has resided in various countries at different times reports that the Shutterstock search engine seems to use the contributor’s IP address as part of the algorithm to rank images higher or lower in the search return order based on location.

Stock Photography Performs Better Than Original Photography

By Jim Pickerell | 379 Words | Posted 1/16/2018 | Comments
You’ve seen all the stories about how stock photography is junk, will chase customers away and destroy a company’s business. Well now Darren Johnson, publisher of Campus News, says that Stock Photography actually Performs Better for his publication Than Original Photography

lPStock Blockchain - More Information

By Jim Pickerell | 1210 Words | Posted 1/15/2018 | Comments (1)
After publishing the story on IPStock on Friday I had some further questions particularly in regard to how customers actually pay for the use of images and how the photographers would receive payment. Askold Romanov, answered my questions.

Copyright Small Claims – Write Your Congressperson

By Jim Pickerell | 146 Words | Posted 1/15/2018 | Comments
In support of #SmallClaimsDay all U.S. image creators, stock agents (and friends of the creative community) are being asked to write their Congresspersons before January 17, 2018 and request that they co-sponsor H.R. 3945. By using this site (http://copyrightalliance.org/get-involved/add-your-voice/ ) sending letters is quick and easy to do!

Blockchain Pricing – Will It Work In The Stock Photo Industry?

By Jim Pickerell | 1820 Words | Posted 1/12/2018 | Comments
When I first heard about a blockchain based strategy for licensing stock images it sounded like it might have some potential. What photographer wouldn’t like to be able set the price for the licensing of his/her images, have customers pay those prices, and have most of the price the customer pays immediately credited to the photographer’s account. Sounds great.

IPStock Launch Blockchain Ecosystem For Stock Images

By Jim Pickerell | 611 Words | Posted 1/12/2018 | Comments
IPStock, run by Geneva based company Intellectual Property Depository and Management (IPDM) that develops a unique fintech platform for visual digital assets, has announced the launch of pre-ICO for its blockchain registry of visual digital content copyrights.

Copytrack Comments On KodakOne

By Jim Pickerell | 421 Words | Posted 1/12/2018 | Comments
Kodak have just started their new project “KodakOne” and already their shares have skyrocketed. In 2012 it was a different story as they were on the verge of bankruptcy, but they are slowly fighting their way back with their new idea. But what’s all the hype around the new project “KodakOne”?

2017 Stories Worth Reviewing

By Jim Pickerell | 161 Words | Posted 1/10/2018 | Comments
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.

Kodak Announces Photographer-Friendly Cryptocurrency

By Jim Pickerell | 783 Words | Posted 1/10/2018 | Comments
Kodak and WENN Digital, in a licensing partnership, have announced the launch of the KODAKOne image rights management platform utilizing blockchain technology and KODAKCoin, a photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.