Articles by Jim Pickerell

Shutterstock Expands Service With Editorial Video

By Jim Pickerell | 460 Words | Posted 10/19/2020 | Comments
Shutterstock, Inc. has announced the addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa and London Entertainment will begin providing high-quality video via the new service.

Stock Photography’s Historic Earnings Decline For Creators

By Jim Pickerell | 2900 Words | Posted 10/19/2020 | Comments (4)
Many photographers who have entered the stock photo business in the last 5 to 10 years have trouble understanding why photographers who have been producing stock photos since the 1980s and 1990s are so unhappy with how the business had declined. I’d like to provide a little historical perspective.

Adobe Launches Free Stock Image Collection

By Jim Pickerell | 1072 Words | Posted 10/14/2020 | Comments (3)
Adobe Stock has launched a Free Stock Image Collection containing about 70K images (50K pictures, 15K Vectors and 6K video). The first version has been built from the work of a few top contributors who have a significant volume of images in the main collection.

Stock Photography Has A Diversity Problem

By Jim Pickerell | 655 Words | Posted 10/10/2020 | Comments (1)
An article in Popsugar says stock photography has a diversity problem.  According to the author more stock images of black and brown people are needed.

Check Out Google Images Search And Licensable Badge

By Jim Pickerell | 650 Words | Posted 9/25/2020 | Comments
In my previous story about the Google Licensable Badge I made a mistake about when the badge would actually go live. It actually started appearing on the site on 31 August 2020. It will be interesting to see how much Google’s new Licensable Badge will help or hinder stock photo sales. To test it I did a search for “Office Workers.” Then you are given several options including one for “Clip Art” which seems to be all illustrations. and another for “Stock Photos”.  I clicked Stock Photos and among the options given are “Royalty Free” and “Stock Photography”.

Dreamstime Celebrates Its 20th Anniversary

By Jim Pickerell | 400 Words | Posted 9/25/2020 | Comments
Dreamstime has announced the start of a celebratory month to mark its 20th anniversary this September. Dreamstime.com was registered in 2000 and disrupted the stock photography market by lowering prices manifold and enabling many photographers to join the industry. In 2004, it gained a top 3 position and has continued to experience sustained and rapid growth, evolving from a handful of photos to featuring 145+ million files in its online library and employing its own proprietary AI, PhotoEye, for filtering the now steady 3 million monthly approvals in 2020.

IPTC Photo Metadata Conference 2020

By Jim Pickerell | 378 Words | Posted 9/25/2020 | Comments
The IPTC, the global standards body of the news media will be conducting its 2020 IPTC Photo Metadata Conference online this year and it is entirely free for anyone to attend. The conference will take place on Tuesday 13 October 2020 from 15:00 to 18:00 UTC time. (That’s 11:00 to 14:00 EDT.)

Changing Stock Imagery Market

By Jim Pickerell | 258 Words | Posted 9/24/2020 | Comments
In an effort to better understand how the global pandemic and cultural movements have impacted the stock imagery industry, Adobe surveyed 600 global creatives in July 2020. Creators feel challenged in today’s creative environment, and 82% of respondents believe 2020 has forever changed the way they will create.

Premium Access Pricing

By Jim Pickerell | 916 Words | Posted 9/11/2020 | Comments (1)
A Getty Images photographer asked if I could explain how Getty calculates its Premium Access (PA) deals where prices for image use vary widely? He pointed out that on his most recent statement he had a number of PA sales for $0.11 and one for $286.00. The vast majority of PA sales (roughly 60% of all sales) are near the low end, but there are also occasional extreme outliers.

Google Licensable Badge Announced

By Jim Pickerell | 672 Words | Posted 9/9/2020 | Comments
Last week Google announced it’s intention to launch Google Licensable Badge a function that will place a badge on images which require licensing before use when they are found by anyone doing a Google search. It is expected the launch will happen in the next couple of months.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.