Revenue Per DL vs Revenue Per Image Created

Posted on 11/5/2018 by Jim Pickerell | Printable Version | Comments (1)

In their reports to investors Shutterstock has always emphasized their steadily growing Revenue Per Download as well as their growth in the number of images offered to customers. But there is another figure that is extremely important to image creators. That is the Revenue Per Image In The Collection (RPIIC). That has been steadily declining since Q2 2014.


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Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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