Creative Insights From Adobe

Posted on 10/29/2020 by Jim Pickerell | Printable Version | Comments (0)

Adobe Stock has released Adobe Stock Creative Insights, a data report revealing information collected from Adobe Analytics on 149+ million U.S. visits and millions of asset uploads to Adobe Stock between January 2019 and September 2020.
As recently revealed in Adobe’s State of Creativity survey, 91% of creatives admit that COVID-19 and nationwide protests have inspired them to incorporate real-world issues into their work, with 87% reevaluating the subject matter of stock imagery in campaigns.
This end-of-year data report highlights a growing demand for stock content reflecting social issues.
Below are key findings from the report:

  • . Searches for COVID-19 assets dominated the most searched assets in science and licenses, reaching its peak in March: With the exception of June, when Black Lives Matter protests were pronounced, images of people quickly moved from in-person to virtual spaces – there were 5.7x more daily searches for “virtual” after March 13th, when a state of emergency was declared nationwide. Video conferencing images have been the most licensed assets since the pandemic started.

  • . June saw a large uptick in searches on "diversity," "African American," "Black Lives Matter" and more: At the beginning of 2020, searches for “diversity” assets grew substantially (402% YoY), and reached a high for “BLM” assets in June (810% YoY) as searches took a more activist tone.

  • . On average, creators are uploading 180% more content under Social Issues each month: Searches and licenses for “protest” assets reached an apex in June (1,100% MoM growth for searches and 1,000% for licenses), and have seen steady growth YoY going into the fall season, revealing that creatives are taking a stance on social issues.

Copyright © 2020 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.