StockFood launches living4media

Posted on 10/6/2011 by Jim Pickerell | Printable Version | Comments (0)

StockFood, the world’s leading food image agency, introduces living4media: a new picture agency specializing in home and living. The concept behind is to unite the most outstanding images produced by internationally renowned photographers and well-known niche agencies under one roof.

The new premium collection focuses on rights-managed images as well as feature articles. living4media features include up to 50 individual images and comprehensive texts, and are available for exclusive licensing.

living4media will offer images covering every aspect of contemporary domestic life: in the interiors section, there will be photographs of unique dream houses, designer villas and city apartments, illustrating examples of contemporary lifestyle trends and offering interior design inspiration. Other subject areas include DIY and renovation as well as creative ideas for craftwork and home decoration. There’s also a full range of photographs of outdoor life at living4media, such as stunning gardens, inspirational patio designs and creative ideas for private gardens.

The new picture agency brings together the work of a host of renowned artists and photographers under one roof, including prestigious names like Simon Upton, Per Magnus Persson, Winfried Heinze, Alexander van Berge, Christine Bauer, Magdalena Björnsdotter, Michael Paul and many more. They are joined by a carefully chosen selection of specialist agencies from around the world such as Interior Archive, View Pictures and Elizabeth Whiting, with many more to follow in the months to come.

The living4media website is bound to impress thanks to innovative functionality, including one of the first drag-and-drop lightboxes found in the picture agency industry. Cumbersome clicking is now a thing of the past.

The uncompromising quality for which StockFood is already known, and its seemingly inexhaustible supply of images, will provide the model for living4media’s own high standards. As StockFood CEO Pete A. Eising emphasises: “Over the last thirty years dedication to image quality has helped StockFood become a arket leader. With living4media we can now create its equivalent in the world of home and living.”

The new agency will fill a gap in the range of image providers on the professional photo market. living4media Managing Director Martin Skultety points this out clearly: “Numerous professional image users have remarkedon the lack of a strong and independent supplier of high quality content in this field, offering a full range ofexpert services. That vacant niche in the market has now been filled. Our track record means customers canrely on living4media for quality, continuity and consistency.”

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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