Can Getty Raise Prices?
Posted on 5/24/2018 by Jim Pickerell | Printable Version |
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After years of Shutterstock taking market share from Getty, it seems that the two have achieved a state of relative parity with regard to gross revenue generated from the licensing of still images. Customers no longer seem to be leaving Getty because its prices are too high. In fact, Getty seems to be charging selected customers less per-image than what Shutterstock would charge them. Where AdobeStock fits in is unclear, but for the time being each seems to have a customer base that favors them. There does not seem to be a lot of movement of customers from one to the other.
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Jim Pickerell.
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