Reed Elsevier Moves From Print To Online

Posted on 2/25/2008 by Jim Pickerell | Printable Version | Comments (0)

Reed Elsevier, the world's largest publisher with over $9 billion in annual revenue is in the process of cutting its exposure to the print and advertising segments of the market and intends to concentrate on higher growth online and subscription activities.

The company recently sold Harcourt Education for approximately $4.9 and has put Reed Business Information division for sale. RBI's magazines range from Variety in the U.S. to Farmers Weekly in the UK. Its magazine portfolio makes up 30% of its online and 56% of ad revenues and could raise over $2 billion according to investment analysts. The company also cautioned that due to the difficult credit markets a de-merger or break-up of the magazine portfolio is a possibility.

Reed Elsevier had a 6% revenue growth in 2007, but these moves are another indication that major industry players do not see future growth potential for printed products. Image producers should recognize that even if the printed products are replaced with an equal number of digital ones, the fees paid for digital image uses are likely to remain substantially lower than those paid for print uses.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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