Who Loses by Focusing on Increasing Traffic

Posted on 3/20/2009 by Jim Pickerell | Printable Version | Comments (1)

Traditional photographers argue that it is impossible to make money by licensing their images at microstock prices. They say volumes will never make up the difference. Despite that argument, Getty Images is licensing more and more images at Premium Access prices, which are not all that far away from what microstock sellers charge. Getty's volumes are not making up the difference for traditional photographers, but that is because Getty is selling these images to volume customers who used to pay traditional prices---not reaching the new customer base that microstock addresses.


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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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