HOW Design Live Take Aways

Posted on 5/16/2014 by Jim Pickerell | Printable Version | Comments (1)

I just returned from my first HOW Design Live conference, this year in Boston. HOW Design Live is billed as “the biggest annual gathering of creative professionals, anywhere.” This year over 3,300 professional buyers of photography from all over the U.S. and Canada made their way to Boston for the five-day event. The following are a few takeaways and insights I gained from the conference.

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Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Jose Azel Posted May 17, 2014
Aurora Photos, as a higher end stock agency with no microstock or subscription service, has attended the HOW conference and found a very similar experience and take away. Interest in RF predominates and much at the lower end of the price points. Assuming that 10% of the attendees are values targets for premium RF and some RM, is this an opportunity missed by those of us not attending?

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