Is Content King?

Posted on 11/1/2013 by Jim Pickerell | Printable Version | Comments (1)

On his Thoughts of a Bohemian blog Paul Melcher points out that content is no longer king. Given the rise of amateur photography and the “corpocrates” that regularly license RM imagery for a few dollars, pros are content kings without kingdoms.

Fewer and fewer buyers must have those carefully styled, great, costly to produce images that professionals put their heart and soul into. And when in spite of not needing the image the customer decides he would like to use it anyway, he can often negotiate a very discounted price for its use.

Melcher points out that this is not a “passing storm” and stock agents with exclusive content and the image creators that produce this content will need to listen to the market and build a new kingdom on the “foundation of intelligent humility.”

Read his comments here.


Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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