AP Takes NFL from Getty, Says Image Division is Fastest Growing Business Segment

Posted on 4/10/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Rumors of Getty Images losing the exclusive business of the National Football League have been circulating for over a week and were finally confirmed during this week’s annual meeting of The Associated Press. In passing, AP president and chief executive officer Tom Curley mentioned that last week, the AP became the exclusive licenser of NFL photography for commercial use, winning the business from Getty. (No additional details are available for the moment.)

Getty has held the NFL contract since 2004. Until now, Getty sports partners have included all the major U.S. baseball, basketball, football and golf leagues. In February, Getty added the Association of Surfing Professionals to this list of more than 50 international sports leagues and governing bodies to which it is the official photo supplier.

At the same time, the AP had announced a much more significant acquisition: an exclusive three-year distribution partnership with the National Collegiate Athletic Association, whose popular events include Division I men’s and women’s basketball tournaments. This week’s news of a deal with the NFL confirms that the AP intents to give Getty a run for its money.

Increased competition from the AP can be expected in all editorial segments, not just sports. Curley said: “In the past year, we shifted resources to business, real estate and economic coverage at the right moment to deliver comprehensive and continuing coverage of the biggest story in a generation. At the same time, we delivered on another presidential campaign and vote count and found a way to increase coverage of celebrities to feed the growing demand for entertainment news.”

Curley was not talking just about textual stories; his comments revealed that AP Images, the cooperative’s commercial image-sales arm, is its fastest-growing revenue area. While most image companies the world over just had the worst financial three months in their histories, “AP Images continued to show revenue and profit growth in this year’s first quarter,” he boasted.

Surprising if not shocking in light of the current economic climate and the AP’s trend of reducing fees to accommodate its ailing client base, the cooperative is growing revenue and is profitable. Its revenues rose by over 5% to $748 million in 2008, while it reduced its operating income by 33% to $23 million.

The AP sees its image division’s footprint getting bigger and bigger. “Next month, we extend to members a dynamic new e-commerce platform for AP Images.”

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff