UK Football Association Selects SilverHub and Shutterstock As Photographer and Distribution Partners

By Jim Pickerell | 561 Words | Posted 3/16/2018 | Comments
The Football Association (FA), the governing body of English Football, has announced that it has awarded SilverHub Media UK Ltd. (SilverHub) and Shutterstock, Inc. an exclusive multi-year agreement to cover photography, distribution, and syndication services around key events and activities.

Shutterstock Expands Leadership Team

By Jim Pickerell | 493 Words | Posted 3/13/2018 | Comments
Shutterstock, has announced the expansion of its leadership team with three hires over the last six months. David Petts as Chief Revenue Officer, Lou Weiss joins the company as Chief Marketing Officer and Lisa Nadler, who joined the company in 2017, as Chief Human Resources Officer.

More 2018 Visual Trends

By Jim Pickerell | 666 Words | Posted 3/12/2018 | Comments
I have been looking at some of the Visual Trends 2018 reports. I hope they are helping customers because I don’t think they are doing much for image creators. Take Getty’s trend report which evidently came out of the UK office. They say, “our Creative team analyzed 1 billion searches and 400 million imagery downloads on, studied advertising trends, and examined pop culture shifts to predict three defining visual trends of 2018.

Photo Sales Trends In China

By Dimmy Ran | 1836 Words | Posted 3/5/2018 | Comments
Every six months Dimmy Ran, Creative Content Director of HelloRF, a subsidiary of ZCOOL, prepares a detailed analysis of the search behaviors and sales trends of their Chinese customers. This information is sent to HelloRF contributors with the hope that it will help then create more competitive stock image content. While this information is specific to Chinese customer demand, it may also have relevance to customer demand in other countries around the world.

Growing Revenue At Shutterstock

By Jim Pickerell | 820 Words | Posted 2/27/2018 | Comments
A Shutterstock investor asked me recently, “What can Shutterstock do to grow revenue?” He went on, “worldwide, the number of customers willing to actually pay for the images they use seems to be flat, not growing. Shutterstock cut prices In 2017. Downloads were up less than 2% compared to 2016. Meanwhile, they added enough new images to grow their collection by 46% in 2017 compared to 2016. Art directors say the size of the collection is making it harder, not easier, for them to search and find what they need. AI doesn’t seem to be solving the search problem."

VCG Acquires 500px

By Jim Pickerell | 522 Words | Posted 2/26/2018 | Comments
Visual China Group (VCG) announced on Monday, February 26th that it has acquired 100% of 500PX, INC. (500px) shares through its wholly-owned subsidiary, VCG Hong Kong LTD. 500px is one of the leading online visual creative communities in the world, founded in 2009 and based in Toronto, Canada. With more than 13 million professional and hobbyist photographers from over 195 countries and regions, the 500px community has produced over 120 million unique images diversity and creative trend. 500px is renowned globally for its community, image licensing, and custom photography.

Shutterstock’s Average Price Increases: What Do They Mean?

By Jim Pickerell | 946 Words | Posted 2/23/2018 | Comments
The numbers Shutterstock put out yesterday got me thinking. Is it really possible for the average price per download to steadily rise in a year when they have introduced new 10 and 50 image packs at lower costs to the customers?  Do the download figures really mean the customers are using more of every category of imagery?

Depositphotos Launches The Focused Collection

By Jim Pickerell | 312 Words | Posted 2/23/2018 | Comments
Depositphotos, a global stock photography, stock footage and editing tools provider, has launched the Focused Collection, a marketplace of more than 400,000 premium images by selected artists which have previously never been available on stock photography platforms. The company partnered with 500px, Image Source Premium, Westend61, StockFood, MintImages and other major agencies to bring to life this collection of rare and authentic images, aiming to serve the needs of editors, websites, advertising agencies and corporate clients.

Shutterstock 2017 Financial Results

By Jim Pickerell | 1069 Words | Posted 2/22/2018 | Comments
Shutterstock has reported Q4 2017 revenue of $151.8 million up $21.7 million, or 16.6% on a constant currency basis, compared to $130.2 million in Q4 2016. The revenue was also up $10.7& million from Q3 2017. Revenue per download averaged $3.33 per image, an 11% increase over Q4 2016. About 27% of revenue, or roughly $150.4 million, was paid out in royalties to contributors.

Shutterstock Invests In ZCool, Sells Webdam

By Jim Pickerell | 357 Words | Posted 2/22/2018 | Comments
Shutterstock, Inc. has announced that on January 4, 2018, the Company invested $15.0 million in convertible preferred shares issued by Zcool Network Technology Limited ("Zcoolto”). Zcool's primary business is the operation of an e-commerce platform in China whereby customers can pay to license content contributed by creative professionals. The platform has nearly six million registered users. Zcool has been the exclusive distributor of Shutterstock creative content in China since 2014.

Getty Images Announces Partnership With Google

By Jim Pickerell | 785 Words | Posted 2/9/2018 | Comments
Getty Images and Google have announced an agreement that includes a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its various products and services. “This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn Airey, CEO, Getty Images. “We will license our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem.”

Anthony Harris Leaves Image Source: Christina Vaughan Returns As CEO

By Jim Pickerell | 268 Words | Posted 2/8/2018 | Comments
As of January 31st Anthony Harris has stepped down as CEO of Image Source and Christina Vaughan has returned to the CEO position. In 2015 Christina turned over her leadership of Image Source to Mr. Harris, but remained a small shareholder. She moved to the position of CEO at CueSongs, and oversaw the initial deployment and beta testing of the new CuePro platform, which won the Technology Strategy Board competition in 2014 and received a substantial grant to develop its “Frictionless Music Licensing for Online Broadcast”.

IPA, Independent Photo Agency Acquires Photofoyer

By Jim Pickerell | 92 Words | Posted 2/8/2018 | Comments
IPA, Independent Photo Agency, one of the most important Italian photo agencies, has announced the acquisition of Photofoyer, which specializes in interior design and architecture photography. The purpose of the acquisition is to start a strategic project for the expansion of IPA’s creative sector, increasing its operations both at the European and extra-European context.

Footage In 2017

By Jim Pickerell | 2076 Words | Posted 2/5/2018 | Comments
If you’re interested in news about the stock footage industry you ought to be reading the Stock Footage Newsroom blog. In a recent edition David Seevers of has provided a very detailed report on the highlights of what happened in the stock footage business in 2017. If provides serious footage researchers with the opportunity to search across 30 of the world’s top stock footage archives with a single search, enabling researchers to find better content and save time. also offers powerful tools for locating hard-to-find stock footage and simplifying the footage search process.

Album Upgrades Website 

By Jim Pickerell | 182 Words | Posted 2/1/2018 | Comments
The Barcelona-based photolibrary has upgraded its website, designed & powered by its own internal team, with some improvements which will benefit photobuyers, including reverse image search, and bigger thumbnails so users can see if the picture meets their needs more quickly. 

More Than 1 Billion Images Licensed By Shutterstock

By Jim Pickerell | 298 Words | Posted 1/31/2018 | Comments
Shutterstock has announced that in its 14-year history it has licensed more than 1 billion royalty free images, videos and music tracks across all of its businesses. Currently the company has more than 170 million commercial images, 40 million editorial images and 9 million video clips in its collections.

Where Have Photo Assignments Gone?

By Jim Pickerell | 966 Words | Posted 1/29/2018 | Comments
It used to be when a major corporation like British Petroleum (BP) went looking new images their art department would come up with a rather specific concept for what they needed. Then they would review photographer portfolios and hire a photographer to do the job. They would pay $1,500 per day, plus expenses for the shoot. Leading, experienced photographers often received significantly higher day rates.

Shutterstock Forecasts 2018 Creative Trends

By Jim Pickerell | 770 Words | Posted 1/17/2018 | Comments
Shutterstock has released its 2018 Creative Trends Report. Every year, Shutterstock customers across the world make billions of searches for images, footage, and music. Shutterstock creative teams analyze this search and download data to discover the biggest year-over-year increases and identify the trends they believe will continue to grow throughout 2018.

Can Your IP Address Affect Your Shutterstock Sales

By Jim Pickerell | 307 Words | Posted 1/17/2018 | Comments
One Shutterstock photographer who has resided in various countries at different times reports that the Shutterstock search engine seems to use the contributor’s IP address as part of the algorithm to rank images higher or lower in the search return order based on location.

lPStock Blockchain - More Information

By Jim Pickerell | 1210 Words | Posted 1/15/2018 | Comments
After publishing the story on IPStock on Friday I had some further questions particularly in regard to how customers actually pay for the use of images and how the photographers would receive payment. Askold Romanov, answered my questions.

Kodak Announces Photographer-Friendly Cryptocurrency

By Jim Pickerell | 783 Words | Posted 1/10/2018 | Comments
Kodak and WENN Digital, in a licensing partnership, have announced the launch of the KODAKOne image rights management platform utilizing blockchain technology and KODAKCoin, a photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.

Copytrack’s Blockchain-based Global Copyright Registery

By Jim Pickerell | 650 Words | Posted 1/10/2018 | Comments
Copytrack, the German organization that tracks use of images on the Internet and then pursues infringers when an unauthorized use is discovered has announced that its “blockchain powered copyright registry and enforcement platform is preparing the enter the second round of the crowdsale” as a way of raising revenue for future expansion.

Two Categories Of Image Suppliers

By Jim Pickerell | 1019 Words | Posted 1/8/2018 | Comments
Broadly, there are two different categories of photographer who produce stock images. I believe way less than 7% of Shutterstock contributors are earning enough annually to view stock photography as a career. A contributor probably needs a collection of at least 20,000 images to earn a reasonable amount of money by U.S. standards. At least 93% of Shutterstock contributors have fewer than 1,000 images in the collection and their average income is less than $200 annually. See the breakdowns.

Leading Shutterstock Contributors

By Jim Pickerell | 1244 Words | Posted 1/5/2018 | Comments
At the end of 2016 Shutterstock had 190,000 contributors. By May 2017 that number was up to 225,000 and in September when they launched Shutterstock Custom Content they said they had 250,000 contributors. Presumably the number was even higher at the end of the year.

Adobe Trends – Silence And Solitude

By Jim Pickerell | 163 Words | Posted 1/5/2018 | Comments
Following its Visual Trends predictions for 2018, Adobe recently released a deep analysis of its first trend – Silence and Solitude. In this chaotic, always-on world where people are bombarded with constant speeds and feeds, the Adobe is seeing a growing demand for images that convey comfort and regeneration.