Aurora Launches Green Collection

Posted on 4/2/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Portland-based Aurora Photos has launched an eco-compilation. The company aims to address the needs of earth-conscious advertisers, green-living magazines, corporations and environmental organizations.
Arnaldur Halldorsson / Nordic Photos / Aurora Photos

To some, Aurora’s move may seem somewhat late to the eco-party. But New York-based art-production consultant Michelle Jackson—whose company Snap Indigo services ad-biz clients as well-known as Arnold, BBDO, Grey and Wieden + Kennedy—says that demand for the type of images offered in Aurora’s Green Collection will continue for years.

Research findings continue to confirm that consumers connect with socially responsible and environmentally friendly businesses and brands. Over 90% of consumers continue to identify protecting the environment among the top issues of the day, second only to the current economic crisis that has broth forth a set of more immediate pressures.

The Green Collection aims to combine cutting-edge journalism, for which many Aurora photographers have become known, with thought-provoking conceptual visuals. According to creative director Peter Dennen, Aurora intends to explore the many facets of human behavior that affect environmental change, striving “to rise above the visual clichés that currently populate the stock industry.”

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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