Avenue Images to Distribute Budget RF

Posted on 12/13/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

The Hamburg, Germany-based Avenue Images has launched a budget-image platform, Petit Price. Though Avenue is calling this a microstock venture, there are notable differences.

First is in the price point. Petit Price images range in cost from around €5 to €50. This is closer to the budget lines of traditional agencies, such as Getty's Valueline, than the pricing of micro-payment leaders. For example, iStockphoto currently charges less than a third of Petit Price: The largest image at iStock now costs under $20 (15 credits), though prices are going up next month. In addition, newer micro-sites like Lucky Oliver and SnapVillage are experimenting with higher and user-defined pricing structures.

The second difference is in the business model: Petit Price is not a community-driven business. Instead of crowd-sourcing, Avenue Images is extending its primary role as a distributor into the microstock space. It launched with over 100,000 images from a third party, Panther Media. Avenue Images founder, president and CEO Joachim Koutzky says, "For us it is a good test to get a feeling for the microstock market."

Koutzky already knows there is a traditional royalty-free market in Germany. Formerly a CEO of Mauritius and director of Photononstop, Koutzky founded Avenue Images in 2003. The distributor currently represents a number of American and European royalty-free brands, including Photodisc, Image Source and Denkou. It also handles rights-managed Index Stock imagery in the German market.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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