BBC Worldwide Acquires Lonely Planet

Posted on 10/1/2007 by Julia Dudnik Stern | Printable Version | Comments (0)


BBC Worldwide has acquired the 30-year-old, Australia-based travel publisher Lonely Planet. Lonely Planet Images, a travel-stock library established in 1998, was part of the deal.



The acquisition supports an aggressive media-sector growth strategy of the commercial arm of the British Broadcasting Corp. According to its CEO John Smith, the company intends to become one of the world’s leading content businesses by growing its portfolio of online content brands and its operations in the Australian and American markets




Lonely Planet was founded in 1972 by Tony and Maureen Wheeler and remained privately owned until this acquisition, with prominent Australian businessman John Singleton becoming a shareholder in 1999. Singleton’s other significant holdings include a number of Australian media businesses, such as Singleton Ogilvy & Mather and J. Walter Thompson.





The Wheelers will retain a 25% stake in the company. Lonely Planet CEO Judy Slatyer and her management team will continue to head international business operations. Financial details were not disclosed.


In addition to over 300 on-the-road author-travelers, Lonely Planet employs some 500 staffers in its Melbourne headquarters and offices in London and Oakland, Calif. The company publishes 500 print titles in eight languages and sells approximately 6.5 million books per year. Its Web site receives 4.3 million visitors per month.


Lonely Planet complements the publishing operation with a stock library of 250,000 travel images and maps. It also runs a TV production house that develops factual programming, most notably “Lonely Planet Six Degrees,” produced for Discovery Networks for the last three seasons. Another new property is lonelyplanet.tv, a travel-video Web site and community.


The company’s goals for the future include extending the Lonely Planet travel guides across multiple media platforms, growing the brand internationally and integrating the two existing user communities by providing Lonely Planet users with access to relevant BBC content.




Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff