Charting the Rise of Bloggers

Posted on 5/12/2008 by Julia Dudnik Stern | Printable Version | Comments (0)

Along with considerable social and economic influence, bloggers have had a significant effect on image licensing. As the social-media segment continues unabated growth, stock-industry insiders can expect bloggers to play an even larger role.

Many insiders' negative views of this segment are rooted in its propensity toward unauthorized image use. However, one could argue that bloggers did not invent copyright infringement; they are simply a reflection of the society's level of legal awareness. While problematic and requiring continued effort and education, the problem of image piracy is not insular to blogging.

Conversely, bloggers have made a number of positive contributions to the industry. Thousands of corporate, political and entrepreneurial bloggers routinely license imagery. This group has been important to the continued growth of microstock and Web-use image licenses. In addition, new ad-supported image-licensing products from GumGum, PicApp and Mochila attempt to monetize the consumer traffic generated by blogs.

The Beijing Olympics and U.S. presidential elections are generating record levels of blogging activity, with experts predicting sustained growth of the medium. Driving this growth is a younger demographic with higher minority percentages and democratic leanings, says recent data from Ohio-based online intelligence company BIGresearch.

More than one-quarter of the population blogs. Bloggers' average age is 37.6, about seven years younger than the general population. Most bloggers are white (70%), male (54%), better-educated yet lower-salaried than average. African American and Hispanic ethnicities are better represented among bloggers than in society at large.

While clearly inclined toward technology and the Internet, bloggers remain swayed by conventional media, which triggers follow-up online activities. For example, nearly 50% of BIGresearch respondents said they conduct searches after reading a magazine article, and TV and newspapers had respective penetration rates of 45% and 40%.

Numbers of blogs keep growing along with their influence. Technorati is currently tracking over 110 million English-language blogs. At last count, China had over 70 million, according to The China Internet Network Information Center.

Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff