Corbis Highlights Wired Women

Posted on 2/13/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

The latest Corbis Creative IQ Trends report says the technological gender gap has closed as women increasingly incorporate technology into their daily lives.

Contrary to what “Sex in the City” would have you believe, 86% of today’s women will forgo a pair of Manolo Blahniks in favor of a new digital video camera. Another indication of a rather drastic shift in values is that three out of four women would prefer a new plasma TV to a diamond necklace or tropical vacation.

And what gender gap? Corbis says American women outspend men three to two when it comes to computers, mobile phones, PDAs, and MP3 and DVD players. Women are also outpacing men in ownership of computers and video games, as well as in Internet access: They already make up 53% of Internet users. By 2011, 72% of U.S. women over 3-years-old will be online, 3% more than men.

Globally, women spend $55 billion on tech products.

According to Corbis, imagery that is in highest demand reflects the wired woman’s desire to connect with colleagues, friends and family—be it on a mobile phone or an online social network.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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