Corbis to Close 8 Offices, Cut 125 Jobs

Posted on 11/14/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

Today, Corbis announced the next step in its concerted pursuit of profitability. In a phased plan that will be implemented over the next six months, the company will restructure its international sales operations, resulting in the closing of eight office locations and cutting approximately 125 positions.

Ivan Purdie, senior vice president of sales and service, has the challenging job of figuring out the 21st-century sales model. With Corbis since 2005, Purdie assumed leadership of global sales in the beginning of this year and has spearheaded the six-month-long process of research, customer consultation and analysis that culminated in the decisions announced today.

Though Purdie contends that Corbis has always had excellent customer service, he says that today's business environment demands moving to a higher level. According to the company's research, image buyers want the combination of the ultimate Web-based transactional environment and customer service that facilitates finding the right image or license type as quickly and efficiently as possible.

To achieve this goal, while introducing a new level of operating efficiency, Corbis is moving away from brick-and-mortar in-country operations to centralized regional service centers. Two new multilingual customer-service facilities will be established in Europe and North America; however, Corbis will also keep mobile business development teams in the major advertising and media markets of Asia, Australia, Europe and North America.

However, Purdie says that Corbis offices in Belgium and the Netherlands will close, with service-related matters subsequently handled by the new European center. "We will leave people in the country," he adds, while conceding that office closings will inevitably lead to certain in-country services becoming obsolete. In particular, a number of support positions will be eliminated.

Given the international scope of the sales and customer-service restructuring effort, all geographic regions will feel some effects. Yet Purdie says he has not observed signs of declining corporate morale. In contrast, he describes "a sense of optimism, purpose and hope for the future" among those who have been observing the company internally and externally. "Nobody wants to reduce the size of the workforce," he adds, "but we knew we would have to make some difficult decisions to achieve profitability."

New Corbis CEO Gary Shenk believes transforming the company's sales and service will make it more competitive. According to the company, the restructuring has nothing to do with current business performance; both Shenk and Purdie describe the move as management's desire to sustain company momentum. Purdie points to the recent acquisition of Veer, whose employees and offices will not be affected by the planned changes to Corbis operations.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff