Engh Releases 21-Unit Photo Marketing Course

Posted on 8/10/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Rohn Engh, one of the pioneers of the stock-photography industry, has announced the release of a 21-unit CD e-course, “How To Market Your Photos.” The course is designed to help photographers take advantage of the Internet, with a primary focus on search engines.

A former editorial photographer, Engh is best known as the founder and director of PhotoSource International, which he runs with his wife from their 100-acre Wisconsin farm. Established in 1976, PhotoSource is an information company that caters to photographers and image buyers by publishing a series of newsletters, guides and Web sites; hosting seminars across the U.S.; and offering other stock-related services, such as image research.

Engh wrote and Writers Digest published Sell & ReSell Your Photos in 1981. This guide to getting started in the stock-photo business has since been updated and republished five times. Now, Engh picks up where the book leaves off: using the Internet.

The new CD course is a compilation of strategies used by successful photographers to market their images online. The material includes interviews with industry veterans, such as Joe Farace, Dennis Light, Liz Banfield and Gary Crabbe.

The course stresses avoiding common pitfalls, mainly working with online portals and galleries that sell images for a percentage of the revenue they generate. According to Engh, “the photographer’s cut is not much at all, the actual asking price per photo is abominably low, and the traffic to the site is light. The photographer ends up with a monthly charge for the service that is higher than any revenue coming in.”



Instead, says Engh, independent photographers need to learn to match their individual photographic strengths with the appropriate buyer pool—via the Internet. Notably, Engh is not alone in the assertion that direct online marketing is the future of stock for solo producers. Companies such as the Sausalito-based ImageSpan and New York's PhotoShelter have based their business models on precisely that premise.

Engh feels that, despite industry-wide changes, there are still more than 3,500 subject-matter areas of continuing demand, ranging from gardening to childhood education. However, he cautions that most buyers have learned to circumvent the stock agency and seek to purchase such content directly from producers, via photographers’ own Web sites. “The secret to getting this photo buyer traffic is in knowing how to position yourself,” Engh explains, promising that the new course shows exactly how to accomplish this.


Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Selling-Stock Now Free
Good News. Beginning today, Selling-Stock (www.selling-stock.com) is FREE to all readers. Try it out. Not only is it possible to read every new story on the site by simply clicking on the headline, b...
Read More
Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More

More from Free Stuff