Framepool Reports U.S. Expansion Success

Posted on 6/15/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Munich-based footage company Framepool is touting new high-profile accounts in the North and South American advertising, film and television markets. The deals follow the company’s recent expansion into the region.

Established in 2001, Framepool began as a 5-employee business that offered 70 hours of footage produced by 22 contributors. Today, the company employs 45 people and markets 3,000 hours of content supplied by over 400 producers. Following several years of growth in its native Europe—where it maintains offices in London and Paris and is also represented by a network of distributors in several other countries—Framepool recently focused on the Americas and opened offices in New York, Chicago, Los Angeles and Miami.

During the last year, the company has filled footage orders for U.S.-market Microsoft and KY advertising campaigns, as well as for several South American ad agencies. Framepool footage has also been used in documentaries such as “Betty Ford: The Real Deal” and “End of America,” television series “Fringe” and “Castle,” and motion pictures including “The Proposal,” “My Sister’s Keeper,” “The Private Life of Pippa Lee” and “The Road.”

According to Framepool founder and CEO Stephan Bleek, the company’s Canadian operations are doing equally well. Framepool recently expanded its archive by partnering with The National Film Board of Canada, becoming the first online archive to offer access to NFB footage. Framepool footage was also used in an interactive kiosk installation within the Royal Ontario Museum.

The company’s promotional activities highlight a focus on the highest end of the footage-licensing market. Framepool just sponsored the 50th Annual CLIO Awards and will also be contributing to events during the Cannes Advertising Festival.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff