Design & Production Demographic Atlas covers ad agencies, graphic-design shops and in-house departments and commercial photographers. Internet Design & Development includes PR, ad and interactive agencies, Web designers, developers and hosting companies and in-house departments dedicated to online activities. Publishing Demographic Atlas details the book, magazine and catalog markets.

According to the Industry Measure, the atlases provide definitive industry demographics, offering a complete breakdown of markets. They help identify opportunities for suppliers, manufacturers, investors and analysts. In addition to listing companies by state, metropolitan statistical area and postal code, the reports highlight the top 10 metro areas and top five states. The report authors say this information is valuable for sales and marketing efforts.