GumGum Signs b5media, Boasts High Quantcast Ranking

Posted on 2/24/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

GumGum has added b5media, one of the world’s largest blog networks, to its client roster. In slightly more than a year since since its public launch, GumGum ranks among the top 100 Quantcast destinations.

The Santa Monica content-licensing company says its alliance with b5media further demonstrates the increase in adoption of usage-based licensing models in general and GumGum’s product in particular. GumGum allows publishers to maintain direct relationships with content owners and to license images with a one-time JavaScript installation. Publishers using the system have access to ad-supported imagery and an opportunity to share in the revenues generated.

The b5media network unites 200 bloggers, over 300 blogs and 10 million unique visitors, who produce 30 million page views per month. The network’s content ranges from beauty, health and lifestyles to business, technology and sports. In the fall of 2008, b5media launched, and Powered by 30 to 50 b5media blogs each, the three new portals segment the network’s business, entertainment and beauty content into targeted news Web sites.

GumGum’s Quantcast top-100 rating is significant in light of the measurement company’s own rapid success. Founded in 2006, Quantcast currently provides audience-measurement services to a number of high-traffic properties—including Hulu, ABC, NBC, CBS, MTV, Hachette Filipacchi, FOX, Businessweek, and—and is fast becoming the online standard in audience analysis.

Quantcast provides publishers and media buyers with free tools that offer previously unavailable depth of information: online property owners can direct-measure audiences for Web sites, blogs, videos, games, widgets and all forms of distributed content, while marketers and advertisers can evaluate millions of sites against target-audience criteria such as demographics, geography and affinities. The company plans to make money with a series of upcoming advertising services.

According to Quantcast, GumGum’s ad network reaches over 24 million people monthly, including 14 million (58%) are in the U.S. Such traffic is stable and loyal: 51% of all site visits come from regulars, who comprise 30% of the total GumGum audience.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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