How Will Recession Effect Microstock?

Posted on 2/26/2009 by Julia Dudnik Stern | Printable Version | Comments (3)

We already know that professional image buyers have slashed spending. This week, stock-industry blogs and coversations were filled with phrases like "40% decline" and "half the revenues of last year." PhotoShelter says the sky is not falling, but its own survey shows that 40% of buyers are reducing image budgets. With iStockcharts data suggesting that iStockphoto revenues declined by 12% from January to February, many wonder if the microstock market is finally beginning to feel the effects of the global financial crisis.

Get the Full Article (2 Credits)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.

Forgot your password?

New to Selling Stock?

Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz


  • Carlos Zardoya Posted Feb 26, 2009
    Great article, Jim. I am completely in agreement with this. Microstock is aswell a b2b than a b2c business, so comparing with retail industry is a good idea for having a refferal for the first. At this stage, no-one doubts that any industry or product is to be affected due to the recession -what no-ones know is utnil when, but it's true that low-cost models may survive better in this, than high-end costly structures (while I strongly rely that there is space for both segments in the market, if customer gets well the difference in production/quality value). The key, under my point of view, and to keep/retain the customers with you, is to offer all them what they need, and at all price points and models, on one acces/marketplace. Corbis' decission to integrate Snapvillage into Veer community, seems the trend and right direction into this industry. We'll see more doing in the short term (we did more than 6 months ago and the synergies found are encouraging).

  • Kelly Thompson Posted Feb 26, 2009
    Thanks for taking this to task. A few things.

    1. iStockcharts is scraping our site for data. It's not right. Sometimes it's not even close. We have a very long tail that it doesn't pick up on at al.

    2. It's looking like iStock will have double-digit growth February over January. Nice traffic growth as well.

    3. The only place we've seen the recession really hit iStock is video. Our sales are flat there.

  • Serban Enache Posted Feb 27, 2009
    Dreamstime has a growth of over 30% for its user-base in the last 5 months, probably highest in the industry.
    It is so true, we're mostly a B2B model and customers are usually small companies. They must be affected by the crisis more than high-end users budget-wise. What they spend may be less, but the long tail makes up for the volume compared to the high-end users.
    Still, we see no sign of slowdown (records for sales, new members, received content). When this economical turmoil will eventually be over, the process may be even more accelerated (more budgets).
    By referring to the sales of a niche of photographers one might get biased. With content growth, sales dilution are inherent, therefore you have to take into account ALL photographers involved within an agency.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff