Image Source Adjusts Pricing, Culls Collection

Posted on 12/26/2007 by Julia Dudnik Stern | Printable Version | Comments (0)



Image Source founder and CEO Christina Vaughan told Selling Stock that the U.K. brand is in a transitional phase. When Image Source content showed up in a new, upmarket-yet-budget-priced collection of microstock Web site Fotolia, Vaughan did not directly comment on the deal. She did, however, reveal that Image Source is moving some of its older images out of its core collection.

In addition, Vaughan said the company plans to raise premium-image pricing in January. Image Source's royalty-free production currently retails for $199 to $399, though some images are now available for $20 to $100 through Fotolia.

"We continue to distill our collection and are either retiring older images from the collection or moving them to "past season" shopping points, ensuring that the new high-end material stays fresh, contemporary and priced at the top-end," Vaughan says. Some of the 8-year-old company's materials is no longer current. Vaughan feels the 30,000 images produced by Image Source in 2007 will easily substitute those being edited out.

It may be that Image Source plans to use Fotolia as an outlet for outdated content, presumably editing these images out of its higher-priced offering.





Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

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