ImageSpan, Digimarc Partner in Image Management, Monitoring

Posted on 11/12/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

ImageSpan and Digimarc have announced a partnership the two say delivers a complete solution to manage, monitor and monetize image assets.

ImageSpan’s LicenseStream platform will be combined with Digimarc for Images, enabling platform users to digitally watermark images, thus communicating ownership and contact information whenever each image is found online. The LicenseStream Content Tracker will help locate watermarked images and report on their uses, so owners can pursue those that have not been expressly authorized.

In addition to the standard search, where the service monitors billions of images displayed online, Content Tracker offers image owners a directed search option that allows specifying Web sites to be monitored regularly. Search reports are provided monthly and on demand.

Content that is used without permission can be pursued with several automated options built into LicenseStream, ranging from emailing an offer to license the image on the spot to issuing a take-down notice. Since watermarks can be unique to various instances of the same image, content owners have the flexibility to set licensing terms depending on the specific usage and buyer.

“Together, we’re delivering a powerful solution to help speed the pace of transactions, drive Web traffic, and empower content owners to pursue untapped opportunities for maximizing the value of their digital assets,” said ImageSpan chief executive officer Iain Scholnick of the partnership.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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