Imense Launches Web-based Kyewording Application

Posted on 4/21/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Cambridge, U.K.-based technology company Imense has launched Annotator, which it says is the first semi-automatic tool that can reduce keywording time by a factor of 4, while providing more commercially relevant keywords.

Geared at individual image producers, Annotator is a Web-based subscription product offered at annual prices of $75 to $155 for lite and pro levels, respectively. The service asks photographers to upload images and, using imense’s image-recognition technology, detects content and applies basic metadata without photographer input. Such information includes the number of people in the photo, their age range and ethnicity, as well as image orientation and the presence of copy space.

Annotator also suggests keywords using data gathered from previous image sales and search queries. The company says its keyword suggestions were designed to include the most commercially important keywords to use.

The service also has a Hotlist vocabulary feature that allows applying lists of keywords to images with one click. Photographers can share their own and view others’ Hotlists. Imense’s director of sales Tony Rowland says such efficiency improvements and commercially optimized keywords will improve a traditionally slow and often ineffective process.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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