New Zealand-based keywording specialist Keedup has released a 10-page guide to maximizing sales and reducing costs with keywording. According to the company, metadata remains underused, despite general agreement as to its usefulness. In particular, Keedup points to issues on the editorial side of the business, where keywording is often driven by and limited to a public figure's name. In such cases, the number of images returned in a search often exceeds the buyer's ability to review all results. "Getting the most out of Keywording" is available for online download.