Kennelly Announces Tweak at CEPIC Dublin

Posted on 6/11/2010 by Julia Dudnik Stern | Printable Version | Comments (0)

During his keynote speech at the Dublin gathering of CEPIC, Stockbyte founder Jerry Kennelly announced the upcoming launch of his new business Tweak. Operating on a content-as-a-service model, Tweak aims to become a major global self-service design library and change the way customers access creative content.

Instead of licensing components, Kennelly hopes that Tweak will offer a complete solution—not only to creatives, but also to marketers and small-business owners who seek do-it-yourself tools.

Getty Images acquired Kenelly’s Stockbyte and Stockdisc for $135 million in 2006. Tweak’s team of 30 includes many of the former company’s managers.

“Royalty-free stock photography allowed greater choice, speed and value, but to be honest, the design, copywriting, prepress and proofing process are still the big bottlenecks‚” Kennelly said. Tweak aims to rectify this, offering site users a library of full advertising and marketing collateral designs—with photography, typography and copy—across hundreds of business types, along with the ability to modify the pieces online and download high-resolution press-ready PDFs or Adobe InDesign files.

And the stock-image industry? “This is a unique opportunity for image distributors to get in on the ground floor with a development which will change the way people access high quality design forever,” explains Kennelly, who views Tweak as offering image owners a completely new revenue stream.

In addition to pre-packaged design layouts populated with professionally written text, each downloadable template comes with optional image and font packs. The Tweak platform plugs straight into third-party distributors’ Web sites and does not require any technological investment. The company is actively seeking such “tweaking partners.”

After three years of research and development, Kennelly’s team plans to fully launch Tweak in August. The company intends to offer a million templates by 2011.

(Video of Kennelly’s CEPIC keynote is available online.)

Copyright © Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff