Latinstock Inks Agreement with KIT Digital

Posted on 12/11/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Latinstock Digital, the asset-management subsidiary of the Latinstock photographic cooperative, has entered into a joint venture agreement with KIT Digital, a provider of on-demand video-management software. The two companies have agreed to cross-market services, thus expanding the range of the total offering, to each other’s and potential new clients. For Latinstock, the agreement means a stronger foothold in the video and European markets and an expansion of its service roster.

The two companies will focus initial efforts on Argentina, Brazil, Chile and Mexico, though they plan to widen the scope of the joint venture early on. KIT Digital will serve Latinstock’s enterprise-level clients that require on-demand hosted video-asset management. Latinstock will offer KIT clients still and motion stock alongside services such as video production and post-production, encoding, transmission and decoding.

The combined roster of services will also be marketed to prospects. KIT Digital and Latinstock will use a common salesforce and collateral materials to support the marketing effort.

Latinstock’s evolution—from a specialist stock coop into a broader-scope content and service provider—is indicative of the current industry trend toward diversification. As traditional still stock business declines, agencies increasingly look to offer clients new products and value-added services.

For Latinstock, which was founded in 1986 and maintains offices in 10 Latin American cities and in Madrid, diversifying included expanding to video and digital asset management. President and founder Marcelo Brodsky said: “Over the last few years, Latinstock Digital has developed from a well-known provider of editorial and advertising assets to a true content and asset management partner for our clients. A large and increasing portion of that content is video, so by partnering with KIT digital we are now able to offer a much broader range of IP video and digital asset management solutions.”

Latinstock’s geographic niche puts it into an excellent position to partner with larger companies that need access to Latin America—such as the publicly traded KIT Digital, which maintains multiple offices in Europe and North America and one each in Australia and the United Arab Emirates. The company’s client roster lists more than 600 enterprise customers, including the Associated Press, Disney-ABC, Google, IMG Worldwide, Intel, News Corp. and the U.S. Department of Defense.

“We found the right match partnering with Corbis many years ago as the image management market was transforming, and we are confident we are matching up in the right way with KIT as well, as the video management market is going through its own transformation,” said Brodsky.


Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Selling-Stock Now Free
Good News. Beginning today, Selling-Stock (www.selling-stock.com) is FREE to all readers. Try it out. Not only is it possible to read every new story on the site by simply clicking on the headline, b...
Read More
Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More

More from Free Stuff