Panasonic Sponsors Ongoing UNESCO Photo Project

Posted on 3/28/2008 by Julia Dudnik Stern | Printable Version | Comments (0)

Panasonic, the flagship brand of Matsushita Electric Industrial, has renewed a three-year sponsorship contract of Our Place-World Heritage, a photo project that aims to build a photo library of the world's historic sites. The Osaka-based company, which recorded revenues of over $77 billion last year, is the project's principal financial sponsor.

New Zealand professional photographer Geoff Steven, in partnership with the United Nations Educational, Scientific and Cultural Organization's World Heritage Centre, conceived and initiated Our Place in 2006. Since then, an international network of professional photographers has been working on capturing 830 UNESCO-identified World Heritage sites, spanning from ancient Egyptian pyramids to the Great Barrier Reef in Australia. The goal of the project is to document the most important cultural and natural locations and to support the preservation of those most fragile.

Participating photographers include a number of well-known names, such as Pall Stefansson, a multiple winner of Iceland's Photographer of the Year Award, American wilderness shooter and author of 17 books David Muench and photojournalist Rogerio Reis, whose politically focused work has earned him Brazil's National Prize for Documentary Photography.

The Our Place photographic archive currently includes over 1800 images of more than 160 sites in 60 countries. The image library will be critical to raising the funds needed for preservation and restoration. Royalties will be generated by a range of products, including television programs, books and other print publications of the photo collection. Given the niche theme, size and quality of the collection, individual image-licensing is a distinct possibility.

The latest six-day shoot took place in Kyoto between March 24 and 29, with 15 Our Place photographers using LUMIX cameras. A photo gallery will be displayed in Panasonic's Osaka offices late April through May and in Tokyo from early June to July. Steven, who remains the director of Our Place, says that Panasonic's support for the project is a model example of corporate social responsibility.

The UNESCO World Heritage Committee is scheduled to meet in Quebec City, Canada, in July. UNESCO has spearheaded preservation activities since 1972, when it adopted the Convention concerning the Protection of the World Cultural and Natural Heritage.

Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff