PicScout-operated PicApp has announced the addition of entertainment and celebrity images from Splash News and Picture Agency. According to the company, it is seeking entertainment content based on user feedback, which suggests that such images are difficult to source because of high licensing costs and quick turnaround needs. PicApp's ad-supported platform addresses both factors by offering instant access to images with embedded advertising. Other image categories include sports, technology, fashion and general creative stock from well-known providers, such as Corbis, Getty Images and Images Source.