Random Thoughts 155

Posted on 7/9/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

July 9, 2007

Micro Segment Grows at Macro Pace

In addition to the much-publicized launch of SnapVillage by Corbis, two more microstock agencies entered the market in the last two months. Albumo, based in Fair Oaks, Calif., and the U.K.-based Gecko Stock. Both community sites are attempting to woo potential contributors with 50% commissions.

Now there's a third. While Corbis and Getty Images separate microstock from their premium brands, the London-based moodboard launched this week with a collection that includes both microstock and traditional royalty-free images.

Founded by Mike Watson, the creator of Digital Vision, the London-based moodboard is not seeking to lead the market with a multimillion image inventory. Instead, it is banking on offering a wide range of images at different price points. "[We] are leveraging all our experience to take advantage of a new product and pricing opportunities," said Mike Watson. Prices of moodboard images start at £8 (roughly $15) for extra-small, Web-quality images.

Microstock is often vilified as the cause for the stock-image industry's stagnating net revenues. Other industry analysts, such as stock veteran Chris Ferrone in a recent editorial for About The Image, point to oversupply as the real cause of problems. Now, the increase in overall quantity of images is being accompanied by an equally rapid growth in the number of stock retailers, particularly in the micro segment.

According to Lee Torrens of the Microstock Diaries, there is now a total of 29 microstock Web sites. As evidenced by the new launches, this segment continues expanding and is likely entering a new phase of competition. Today, $1 images are no longer new, and the majority of microstock contributors are not exclusive to one provider. The sites that are likely to emerge - or remain - in leadership positions are those that provide the best incentives to its contributors and, more importantly, have the best repeat business.

Currently, iStockphoto leads the microstock segment in site traffic and sales volume. However, its contributor commission of 20% is the lowest in the industry.

Fotolia Announces First API Partnership

By: Julia Dudnik Stern

Fotolia partnered with EveryStockPhoto.com, which will now index Fotolia's global collection of images. Previously, EveryStockPhoto focused on searching a database of 1 million free images. This is the first partnership to mark Fotolia's recent release of a public Application Programming Interface. The API has individual, business and developer versions, allowing partners to integrate Fotolia into other applications or products.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff