U.K. national tourist board VisitBritain has announced the launch of the new Britain on View, a Web site developed and operated by the Photolibrary Group. Britain on View is a commercial image library offering images of British life.
VisitBritain has produced some 30,000 images. Since 1998, the library has accepted images from third-party photographers. Britain on View has been a commercial operation since 2005; the current offering includes images from Joe Cornish, National Trust Library and David Noton.
The new Photolibrary-built site offers full e-commerce functionality and search by color. According to Photolibrary, the relaunch positions Britain on View as the premiere destination for all things British at a critical time preceding the London Olympics.