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Articles from January 2012

Leasing Photos For Product Uses

By Jim Pickerell | 1406 Words | Posted 1/31/2012 | Comments
Ninety percent of new products fail for a variety of reasons. When photographs are an inherent part of the product it is often difficult to decide what to charge for the use. When a product is first being designed and launched it is impossible to determine how successful it will be. Often product developers are under funded. Here's an explanation of how leasing rather than a one-time licensing fee may be the answer to making the sale.

Copyright: An Idea vs A Visual Representation Of The Idea

By Jim Pickerell | 215 Words | Posted 1/30/2012 | Comments
In the U.S. it is possible to copyright a specific visual representation of a concept, not the concept itself. In what may be a precedent setting decision in the Patents County Court in London His honour Judge Birss QC has decided that a concept, or visual technique can also be copyrighted. And Copyright

By Jim Pickerell | 300 Words | Posted 1/30/2012 | Comments
There’s a lot of buzz on the Internet about a new “social media” site It is designed to let people organize and share pictures they find on the web.  “People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.” Users can browse pinboards created by others, discover new things and get inspiration from people who share their interests -- all without paying a penny to use the pictures.

Floor Price For RM

By Jim Pickerell | 1329 Words | Posted 1/27/2012 | Comments
Recently, a stock agent suggested that the industry needs to establish a floor price for Rights Managed (RM) images to stop the continued decline in license fees. He is frustrated because his overseas distributors seem to be making an increasing volume of sales at prices that are “close to microstock pricing.”

How Will Mobile Devices Change The Photography Market?

By Jim Pickerell | 494 Words | Posted 1/26/2012 | Comments
Mobile communication is rapidly changing the way the world gets information. More and more of the information we need will be delivered via mobile devices. This shift is likely to change the demand for visual materials. Here are some things to consider as you plan for the future.

Cordon Press Acquires Latinstock Spain

By Jim Pickerell | 383 Words | Posted 1/26/2012 | Comments
Cordón Press (, Spain’s number one editorial agency, has just
announced the acquisition of Latinstock Spain ( for an undisclosed amount.

From Printed Textbooks To iPads

By Jim Pickerell | 714 Words | Posted 1/24/2012 | Comments
In an effort to go after a share of the $15 billion educational textbook market Apple Inc. has launched iBooks2 software with an aim to quicken the adoption of the iPad in the educational market. The company has been working with Pearson, McGraw-Hill and Houghton Mifflin Harcourt to produce digital textbooks that can be delivered on the iPad. Currently, these three companies are responsible for 90% of the textbooks sold in the US.

Online Ad Spending

By Jim Pickerell | 264 Words | Posted 1/24/2012 | Comments
According to an eMarketer study in 2012 U.S. marketers are expected to spend more on online advertising than on newspaper and magazine ads combined. Marketers are expected to spend $39.5 billion this year compared to $33.8 billion on print.

SOPA And PIPA Legislation Postponed

By Jim Pickerell | 221 Words | Posted 1/20/2012 | Comments
Earlier today Senate Majority Leader Harry Reid (D-Nev.) said he would delay a cloture vote on the Protect IP (Intellectual Property) Act (PIPA) bill and Rep. Lamar Smith (R-Tex.) announced he will postpone further action on the Stop Online Piracy Act (SOPA). On January 14th the White House’s announced its refusal to support the Stop Online Piracy Act (SOPA).

Fine Art Photographers Take Aim At Commercial Market

By Jim Pickerell | 877 Words | Posted 1/19/2012 | Comments
Fotolia has added 3128 fine art images from the deviantArt (dA) collection to its offering.  (Click here to see the images.) The images are available exclusively at

ASMP Submits Comments On Copyright Small Claims

By Jim Pickerell | 418 Words | Posted 1/19/2012 | Comments
The American Society of Media Photographers (ASMP) has submitted its comments on “Remedies for Copyright Small Claims” to the U.S. Copyright Office. The Office asked for comments related to a study it is undertaking at the request of Congress to assess whether and how the current legal system hinders or prevents copyright owners from pursuing copyright infringement claims that have a relatively small economic value. The Office also asked for potential alternatives to improve the settlement of these claims.

Adapting To Changing Business Ethics

By Jim Pickerell | 1539 Words | Posted 1/17/2012 | Comments (1)
It seems to me that 30 or so years ago photographers could have verbal agreements (a handshake, if you will) with others in business and both sides would feel an ethical obligation to honor the agreement.
Today, honoring agreements is often secondary to maximizing profit.

White House Speaks Out Against SOPA

By Jim Pickerell | 1619 Words | Posted 1/17/2012 | Comments
The White House says the Stop Online Piracy Act (SOPA) goes too far. "While we believe that online piracy by foreign websites is a serious problem that requires a serious legislative response, we will not support legislation that reduces freedom of expression, increases cybersecurity risk, or undermines the dynamic, innovative global Internet," leaders from the Obama Administration officially responded Saturday morning on "We must avoid creating new cybersecurity risks or disrupting the underlying architecture of the Internet."

The Changing Photography Business

By Jim Pickerell | 2328 Words | Posted 1/13/2012 | Comments (1)
The photography business has changed dramatically -- and at a very rapid pace. Kodak is near bankruptcy and trying to sell off its photographic patents. Most of the photo labs that used to process film and make prints have long since gone out of business. Locally, Penn Camera Exchange the largest photo equipment supplier in the region is closing 5 out of its 8 stores. Professional photographers aren’t the only ones who are hurting.

Giving Creators Control Of Pricing

By Jim Pickerell | 1099 Words | Posted 1/11/2012 | Comments (2)
After reading my story on “Who Controls The Price” Terri Petrie of asked, “How could a stock agency allow for more creator control of prices?”

Stock Footage Market Estimated At $394 Million

By Jim Pickerell | 537 Words | Posted 1/11/2012 | Comments
The Association of Commercial Stock Image Licensors (ACSIL) and Thriving Archives have released the results of the ACSIL Global Survey of Stock Footage Companies 2 (AGS2). The AGS2 is a comprehensive examination of current business conditions within today's footage industry, providing strategic, action-oriented information and insights to footage industry leaders.

Continuing Your Photography Education

By Jim Pickerell | 1059 Words | Posted 1/9/2012 | Comments (1)
Not too long ago the primary way to keep up with new trends in photography and what the industry leaders were doing of thinking was to attend industry events. This often meant traveling to New York, Chicago, Las Vegas or New Orleans (in the U.S. – I’m not sure where all in Europe) and fitting into the schedule of the event organizer. Now, it is becoming possible to participate in such educational programs while sitting at your desk and often at your own convenience in terms of time. This story offers a few examples.

What To Shoot

By Jim Pickerell | 1460 Words | Posted 1/6/2012 | Comments
After reading "Licensing Images in Today's Market" a reader asked, “What are the right photos to shoot? What subject matter sells best in today’s market?&rdquo. This story will help you decide what to shoot if your goal is to make money selling your pictures.

Return Per Image From Microstock

By Jim Pickerell | 3206 Words | Posted 1/6/2012 | Comments
Most photographers considering marketing their images as microstock want to know what they can expect in the way of return-per-image (RPI) from their accepted images. The question is impossible to answer because so many variables are involved. However, by extrapolating from the data we have gathered over more than 2 years on 195 of the top selling iStockphoto photographers we get an interesting picture of the range of possibilities.

Associated Press Images Available On Corbis

By Jim Pickerell | 323 Words | Posted 1/5/2012 | Comments (1)
Corbis Images ( and The Associated Press ( have launched their Media offering that provides customers with more than 10 million images covering a  range of breaking news, sports and entertainment, archival and creative images.

iStockphoto 2012: Semi-Annual Analysis

By Jim Pickerell | 6950 Words | Posted 1/3/2012 | Comments (4)
Our semi-annual analysis of iStockphoto sales has once again produced interesting results. As of January 2, 1012 istockcharts was tracking the sales of 38,163 of the more than 100,000 iStock contributors. More than 90% of the images in the iStock collection belong to this group of contributor. Combined these contributors have had a minimum of 114,875,519+ downloads since each started working with iStock. During 2011 alone a minimum of 18,615,558+ images (and probably about 21.5 million) were licensed for use.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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