Adobe Stock Adds Reuters, USA Today, and Stocksy Content

Posted on 6/16/2017 by Jim Pickerell | Printable Version | Comments (0)

Adobe Stock has announced new partnerships that will bolster its collection: news images from Reuters; sports photos from USA Today; 400,000 images from Stocksy.

In the two years since it acquired Fotolia Adobe Stock has increased its collection from 40 million to over 90 million assets according to the product's VP, Claude Alexandre. That covers still images and video, including 4K-resolution content. The entire Adobe Stock collection is natively integrated into Creative Cloud applications.

Exceptional Content Added from Editorial to Premium

Adobe Stock is building a comprehensive marketplace of digital assets, including images, templates, videos and 3D. Earlier this year, Adobe introduced the 500px and Pond5 collections, further expanding the premium and video offering. Today Adobe Stock adds new editorial and premium collections from Reuters, USA TODAY Sports and Stocksy.
  • Reuters will initially provide 12 million editorial images featuring global news, sports and entertainment content. It will also include 26,000 hours of video and 1 million clips.

    “Editorial imagery is a critical component of modern content creation,” said Alphonse Hardel, global head, strategy & business development, Reuters. “What makes our partnership with Adobe particularly special is the ability to help the world’s largest creative community tell their stories with Reuters news, sports and entertainment visuals, bringing these powerful assets directly into their workflow.”

  • The USA TODAY Sports collection – Coming soon – will offer coverage of more than 10,000 sporting events annually including major league sports coverage from the NFL, NBA, MLB and NHL, NCAA, MLS AND P. They produce 500,000 new images per year.

    These assets from what Adobe calls the Editorial Collection, will come with licensing prices ranging from $49.99 for a small standard-licensed image to $499 for a premium, full-resolution shots under an enhanced license.

  • The Stocksy collection will expand the Adobe Stock Premium collection with a highly curated and unique collection of “edgy, vibrant and contemporary” royalty-free stock photography that is distinctive, authentic and impactful for designers and visual storytellers. Adobe is the first and only distribution partner for the exclusive Stocksy collection.
In addition, new to Adobe's Sensei AI-powered search are aesthetic filters, which will let designers search for photos using other photos—drag an image onto a target to find similar ones—and filter searches with sliders for things like Vivid Colors and Depth of Field.

"We're trying to replace searching with words with searching more naturally and more intuitively," said Alexandre. "It's difficult with words to describe the feelings or emotions of what you're looking for."

Adobe Stock has long been integrated into the company's Creative Cloud applications such as Photoshop and Illustrator, but Adobe will now integrate its products into a third-party application—Microsoft PowerPoint—for the first time.

The plugin lets PowerPoint users search with the new visual features, license media without leaving the presentation software, and combine visual with text search. The add-in, which puts a button on the program's Insert menu, will enable presentation creators to go way beyond the included clip art for more polished results.

Copyright © 2017 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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