The Seattle-based Blend Images has added thousands of its rights-ready images to its own Web site. Blend will now be first to market with its royalty-free and rights-ready production. Previously available only through Getty Images, which devised the rights-ready licensing structure, the Blend rights-ready collection will be represented co-exclusively.

The agency, which specializes in multicultural imagery, is the first to adapt the rights-ready model. According to Blend CEO Rick Becker-Leckrone, the decision results from the clarity of the rights-ready structure, which has brought in sales through Getty. Blend views the rights-ready model as an evolutionary step in image licensing.