Can Assignment Photography Replace Some Stock?

Posted on 9/12/2016 by Jim Pickerell | Printable Version | Comments (0)

Are graphic designers trying to raise their clients to the next level of quality becoming frustrated with generic images and insisting on more images that relate specifically to the brand. Here’s what one website design company in Pittsburgh is doing.

Top Hat IMC, a Pittsburgh website design company, has launched its very own in-house brand photography service.

“Having genuine, well-done brand photos for your website is key to success,” said Ben Butler, head of client success at Top Hat IMC. “We as a Pittsburgh website design company have always preached the importance of this. For a long time, however, we’ve relied on clients seeking their own help to secure the right photos. Now, we’re taking the bull by the horns, launching our in-house brand photography service to help organizations, strategize and procure compelling brand photos to take their websites over the edge.”

The Pittsburgh brand photography aspect of the company hopes that this new service will allow their clients to enjoy everything they need to have their websites developed, all under one roof. Not only that, the firm hopes that this development will allow them to give their clients more outstanding websites as they can now control every detail that goes into the web development process, especially the visual imagery.

As Ben Butler explains, previously, website owners and web developers have had to rely on stock photographs from the internet. However, this alternative is not the best because it poses lots of challenges. For one, most stock photos from the web cannot portray a brand in the exact context that they want to be viewed. Secondly, most stock photos are common and can easily be recognized from other sites and other marketing applications. Now, with a fully-fledged brand photography department at their disposal, their clients will enjoy high-quality, original brand photos that fulfil their needs.

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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