Corbis Motion Trends

Posted on 7/30/2015 by Jim Pickerell | Printable Version | Comments (0)

If you’re trying to decide whether to get into video, or what to shoot, you may want to take a look at the Corbis Motion Trends Study. This information should be of great value to anyone producing stock video regardless of whether they license their work through Corbis, or not.

The massive move to video on the Internet is picking up speed.  It’s estimated that by 2016, video will represent 55% of all internet traffic. While social media trends don’t exactly pay the bills, it’s important to note that as a result of these trends, advertisers and decision-makers are quickly embracing online video as the new communications medium of choice.

The Corbis study deals with Motion Trends, Top Sellers, Visual Analysis and Content Needs. In the Visual Analysis section Corbis breaks down its sales into several categories and provides example of top selling clips in each category. The categories include:

Lifestyles 22%
Sports 15%
Nature 15%
Travel 12%
Aerials 7%
Archival 6%
Transportation 5%
Business 5%
Industry 3%
Science 3%
News 3%
Education 2%
Environment 1%
Medical 1%

While these numbers can provide a sense of the overall popularity of a subject, lower percentages may also communicate a general lack of content.

In the Top Sellers category 47 top selling clips in 2014 in 13 different categories are shown. Finally there is an extensive list of recurring content needs with a detailed description of what customers are requesting.

In a few short years the way we consume, share and interact with video has changed dramatically. The most popular platforms for consumption – Facebook, YouTube and Netflix – hardly existed a decade ago, back when television provided our main media fix. Today our time is divided between multiple screens that deliver content virtually anywhere, anytime. As our habits evolve, our preferences are changing and video is becoming more popular than ever.

Online video has increased eightfold in five years, with 100 million internet users watching videos online each day. Facebook now serves up about a billion video views daily, while Snapchat, Vine and Instagram experience explosive growth as users share videos across social networks.

With only 10 seconds to grab a viewer’s attention, marketers are finding video to be the best way to cut through the online clutter, engage consumers and enhance communication. Online video advertising is now growing faster than television, search and other digital ad markets.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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