Corbis Moves RM Off Veer

Posted on 1/28/2010 by Jim Pickerell | Printable Version | Comments (0)

Corbis has notified photographers with rights-managed images on Veer that the company will be moving all that imagery to the Corbis site in 2010 to more “strategically differentiate their two stock photography brands.” The rights-managed imagery that has been placed on channel partner sites around the world will continue to be marketed through those sites.

The Veer site will be marketed as a value offering, while the Corbis site will be marketed as premium. According to Nairn Nerland, senior vice president of marketing, “value customers want to know before beginning a search what a certain file size of any image will cost. And they want the assurance that they can safely use the image for everything they do, all the time, forever.” Once that decision is dealt with, the price element is out of the way, and the customer can move on to finding an image that works for a project. Most microstock sites display prices on the home page. When the customer moves on to do a search, the price issue is already settled.

There will continue to be four levels of pricing on Veer: way cheap (from $1), cheap ($9 to $100), spendy ($49 to $350) and worth it ($49 to $655). In the default search, customers will see images at all price points, but if price is an issue, they will be able to filter the search to only view images in certain price ranges.

All rights-managed images licensed based on a use will be in the Corbis premium collection. Some of the higher priced royalty-free brands will be found on both Corbis and Veer.

Nerland outlined four elements that customers use to distinguish between value from premium. These are price, uniqueness, license flexibility and file resolution available.

It is important to recognize that premium images may be priced lower than some of the Veer collection’s value imagery. This will happen when usage is small and limited. Premium does not mean premium price. When it comes to quality, there may be little or no differences between certain premium and value images. Images in some of the higher priced collections on Veer will surely be considered by most buyers to be of higher quality than some of the images on Corbis that are licensed as rights-managed. Within the value range, there will be sales for prices up to $655. There will be premium sales for as little as a few dollars. The defining difference between the two collections is price or quality, but the way the images are licensed (rights-managed vs. royalty-free).

Nerland explained that customers want simplicity. They define simplicity as not wanting to bother searching through images that are more expensive than they can afford. With rights-managed pricing, the customer must define the use, often using a complicated set of parameters, before she can determine the cost. Sometimes, negotiation is required, and it is hard to begin that process until a specific image has been chosen. However, when prices are based on use, customers often have a wider selection of images from which to choose, and the price is often lower than some of the more expensive royalty-free imagery. 

Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff