According to Leslie Hughes, Founder & CEO of
iSPY Visuals, Inc. 45% of Creative Pros are using FREE (CC0) content. Similar percentages are using microstock. Leslie also operates
Visualsteam where she conducts regular buyer surveys in an effort get a better understanding of the developing and changing needs for photos and illustrations. Check out this link for more information about
Visualsteam’s 6th Annual Survey of Image Buyer.
Leslie will be moderating a panel entitled “Speaking of Disruption – Free Content” at the
24th Digital Media Licensing Association Conference at the Marriott Marina del Rey this October 27 - 29. For more about the conference review the
program schedule.
If you are planning to attend the DMLA conference and haven't read about
Visualsteam’s 6th Annual Survey of Image Buyer be sure to get a copy before you attend the conference. It will provide you with some important preparation for what you are likely to learn there.
Sites offering free content like
Unsplash and
Pexels have grown dramatically in the last few years. Unsplash boasts 1.7 Billion API requests/mo. Pexels has over 500K free photos and artists are uploading 50K images/mo. What is happening? What are the legal issues? Why the emergence of free and how do artists and agencies benefit? Come hear a panel of experts discuss the phenomenon of free.
Over three days, executives, innovators, creators, intellectual property experts, vendors and thought leaders will come together to discuss the latest marketing trends, content technologies, licensing models, privacy concerns, copyright protection, and critical data driving growth and change in stock photo industry.
If you’re trying to assess your future in the photo business this may be a must attend event.