Depositphotos Launches The Focused Collection

Posted on 2/23/2018 by Jim Pickerell | Printable Version | Comments (0)

Depositphotos, a global stock photography, stock footage and editing tools provider, has launched the Focused Collection, a marketplace of more than 400,000 premium images by selected artists which have previously never been available on stock photography platforms. The company partnered with 500px, Image Source Premium, Westend61, StockFood, MintImages and other major agencies to bring to life this collection of rare and authentic images, aiming to serve the needs of editors, websites, advertising agencies and corporate clients.

"Our dedicated team behind the Focused Collection hand-picked the most outstanding and candid images by talented photographers from around the world," said Vadim Nekhai, CMO of Depositphotos. "With this unique collection, we are empowering brands and media to build visual communications that stand out and evoke an emotional response."

Focused Collection allows clients to obtain extended rights to images and offers 30 different categories, including abstract, business, people, and others. A personal image selection service by a dedicated creative team is available upon request. Prices of photos from the Focused Collection vary depending on size of the image file. There are some prices as low as $49 with most being at $199 and $449 and a few at $549.

Among the other agencies represented are: Photocase, Robert Harding, fStopImages, Astrakanimages, Chrisrubey,, MITOimages, InLightImages, JenHuangPhoto, StocktrekImages, AuroraPremium, JuiceImagesPremium RF, and Loop Images.

It is unclear what percentage of the fees image creators will actually receive for a license since these images are RF, and in nearly all cases there will be a double cut. Deposit Photos will receive a percentage, remit the remainder to the photographer’s prime agency and the photographer will probably get 20% of what the prime agency receives. The image creator could easily receive 4% of the gross license fee.

It is also unclear whether Deposit Photos will market this collection through any other distributors or whether they will be the prime marketer and licensor in all cases.

Copyright © 2018 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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