Direct Stock E-Commerce Offering

Posted on 7/12/2000 by Jim Pickerell | Printable Version | Comments (0)



July 12, 2000

Direct Stock has secured a seven figure venture capital investment from Stonehenge

Capital Corporation to reshape into an operation that can compete with

Getty and Corbis for on-line sales.

They plan to launch the new on January 15, 2001 with both online and

in print promotions. The site will have total e-commerce capability with automated

multi-level pricing, billing and collecting and hi and low-res downloads. They will

need images by November 1, 2000.

Photographers will be offered space on in packages of 30-35 images (for

approximately $1,275 for two years--under $20/image per year). Catalogue promotion

will also available at the modest cost of $1,275 per page. Because print drives buyers

to the internet, catalogues will remain a crucial element in Direct Stock's promotions.

Another feature that will separate Direct Stock from the competition is that they will

offer free links to photographer's personal sites where they can promote other stock

images as well as assignment capabilities. This adds value for buyers seeking more

depth on a subject or prospects for shooting assignments.

Direct Stock intends to provide experienced staff support for high-end off-line sales,

and top editors to maintain image quality. They will also supply expert guidance to


To promote the site they will have an ongoing ad campaigns in all major print media for

creatives (e.g. CA, HOW, PRINT, PIX etc.) plus direct mail and catalogue promotion.

They intend to distribute three catalogues per year, one per selling season (Winter,

Spring & Fall) as updates and subject specials.

They expect to pay higher royalties to photographers than most agencies. The royalties

will be on a sliding scale of approximately 67% on low-end sales to 78% on high-end


Copyright © 2000 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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