Dissolve Introducing Liftoff At NAB 2016

Posted on 3/17/2016 by Jim Pickerell | Printable Version | Comments (0)

Stock footage and photography company Dissolve will be introducing its popular Liftoff program to filmmakers at NAB 2016, April 16-21 in Las Vegas.

Liftoff is designed for busy filmmakers and production companies looking for a hassle-free way to get into stock footage licensing — and those who have never considered getting into the stock business. “Many filmmakers have so much footage languishing on hard drives,” says George Georgeadis, manager of products for Dissolve and Liftoff’s creator. “Licensing it as stock is a great way to give that footage new life, plus generate revenue.”

The Liftoff program is available to exclusive contributors that create professional-quality dramatic or documentary films and who aren’t selling stock footage elsewhere. They simply send Dissolve their hard drives or upload raw footage for review. Dissolve’s production team edits that footage into commercially viable clips, performs color correction and processing, provides keywords and metadata, and publishes the clips to dissolve.com — at no cost.

“Filmmakers love it because they can send us footage they don’t have time to process themselves,” says Georgeadis. “Typically, this is content they’ve already shot for their own projects: documentaries, travelogues, commercial spots, narrative films. In other words: not for stock.”

“Liftoff allows me to focus on doing what I love and do best,” says filmmaker Ryan Bouman. “The team at Dissolve respects my wishes for how my footage is presented and supports me as a filmmaker. It’s a great partnership. I can keep being a creative professional — and have a roof over my head at the same time!”

Liftoff isn’t simply an end-to-end production system for contributors. Starting this summer, clips from the program will be promoted to stock footage buyers under the Liftoff brand name as a premium collection fueled by the passion of its creators. “It’s a great time to join Dissolve and get in on the Liftoff program,” says Georgeadis.

Clips from the Liftoff program are being positioned as a premium collection, fueled by the passion of its creators and will be promoted to Dissolve’s stock footage buyers under the Liftoff brand name. Liftoff clips will appear prominently in search results and research requests and be featured in Dissolve’s renowned marketing campaigns. The Liftoff collection will be promoted directly to Dissolve’s highest-value customers: the world’s top ad agencies, Fortune 500 firms, and Hollywood production companies.

For more information about Liftoff, visit contributors.dissolve.com/liftoff.

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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