DMLA 2016 Conference

Posted on 9/16/2016 by Jim Pickerell | Printable Version | Comments (0)

The 2016 Digital Media Licensing Association (DMLA) annual conference will be held in the Hyatt Regency Hotel in Jersey City on October 27-29. DMLA is known for its exceptional educational programming related to current industry issues.

Among the topics to be discussed this year are:
  • Images are Weapons of Change: Public opinion is swayed by photographs. As we come to the November election, it is even more crucial that image makers and curators be aware of how powerful our choices can be. A panel of art buyers and editors will discuss how they choose images to present their clients’ message to a world that changes with each post, click and comment. For more on the speakers check out this link.

  • Advances in Visual Recognition (auto tagging, auto editing and more): Can computers do a better job at key wording and editing than humans? A panel will explore the latest advancements of visual recognition with those who create them.

  • Catch Me If You Can: We are at a turning point for how copywritten imagery is published on the Web. Come see how to deter and detect unauthorized use of your pictures through technology.

  • How to buck the trend and grow a successful traditional licensing business, by those who are doing it: Without inventing a new technology, or new business model or cutting prices to nothing, how can a traditional stock photo licensing business succeed and grow in the current market?

  • Immersive Imagery (Virtual Reality): Is immersive (360 and VR photos/videos) about to revolutionize the stock photo market? Experts from the creation, licensing and publishing sides of the business with explore the technology and the opportunities it represents.

  • Tips, Traps, and Recent Legal Developments Affecting Your Stock Content: Hear from a panel of legal experts on current legal developments and how they affect you and the stock content ecosystem. There will be discussions on alternative art forms like graffiti and street art; what constitutes ‘editorial’ use and when it can be problematic; how to handle form agreements that may not fit your specific licensing situations and the current landscape on fair use (or fair dealing) rules. Learn about why you should care about the proposed Copyright Small Claims Court Bill.

  • Power in Communities: Stocksy United CEO and Founder, Brianna Wettlaufer, talks about how to create and cultivate an online community that is healthy, engaged and a driving force for the success of a business. Learn the building blocks of ethics based business and how it relates to creating loyalty in your members and product; and how Stocksy pivoted from crowd-sourcing to shared ownership and collaboration.

  • New Business Models: Analisa Goodin, CEO, Catch & Release will talk about the biggest obstacles facing buyers when accessing video content, finding it in a timely manner, organizing and curating it, getting the rights to use it, and how her company is helping them solve that problem.

  • Current Business Practices in China: Jerome Lacrosniere,CEO, ImagineChina will help attendees understand the Chinese market.

  • Where Photography is Headed in 2016: As we all continue absorbing amazing photography in our everyday lives through social media, this awareness continues to drive sophistication and understanding of what makes an amazing photograph. A panel will discuss the pivot away from muted presets and the echo of mobile compositions that have become clichés in a conversation about what’s changed in 2016 and where we’re headed, including: the continued exploration for “realness”, the influence of cinematography from video, and the vibrant colors and a resurgence of film.

  • Young Guns:  What are they up to?  NYC based designers, all under 30. What inspires them? Where are they sourcing images? Where do they think stock is heading? How do they use social media for their clients?  What are their thoughts on print vs web?
Located across the river from Manhattan, the Hyatt Regency is a short PATH train or ferry ride from the World Trade Center and the heart of NYC. The hotel is offering another great rate of $289 per night for conference attendees. Not only is it very convenient to stay at the conference hotel, it helps DMLA reach its room quota. Rooms must be book by 10/5/2016.

For conference attendance fees check here and click on "Accommodations" to make a hotel reservation. To reserve or confirm your room by phone, call Reservations at +1 201/469-1234 and say you're with the "DIGITAL MEDIA LICENSING ASSOCIATION" group.

For more information about the conference and registration check out this link.

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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