DMLA 24th Annual Conference

Posted on 9/26/2019 by Jim Pickerell | Printable Version | Comments (0)

The 24th Annual DMLA Conference will focus on “seizing the opportunity” as the content-streaming arms race generates more visual media production and visual content licensing - than ever imagined.
The program will include 2 Keynotes, 6 full sessions and 15 roundtables delving into new technologies, sales and marketing strategies, hot legal topics, deep-dive educational opportunities and successful new business models with all-day networking and evening events sponsored by Google and PicRights.
On Monday, Stan Pavlovsky, Shutterstock’s new President and COO, kicks off our conference with a high-level look at how changes in technology and the economy are affecting the licensing community. On Tuesday, Chad Newell, Snapwire's CEO explores the universe of on-demand custom production platforms and how technology transformed the space, driving a growing need for wholly-owned and exclusive content.

Featured morning sessions will include: Speaking of Disruption: Free Content with Pexels and Unsplash’s #1 photographer; Trusted Content with executives from Getty Images, Vice News, SIPA  and Turner Broadcasting; Practical AI with IBM, Google Cloud, Imagga and CloudSight; Achieving Authenticity and Personalization with Adobe, Alamy and Hawke Media; Hot Topics in Legal with Shutterstock,Stocksy, CDAS and Dipchand LLP; and Google Images Update with Product Lead Francois Spies and Global Head of Partnerships Micheal Librizzi.

Each afternoon we will feature three simultaneous roundtables and presentations where attendees can dig deeper into morning topics, learn new sales strategies, explore emerging tech, artist relations,or key IP issues and challenges. Topics include: Public Domain is Back; EU Copyright Directive Affects Everyone, Everywhere; Communicate Your Value Proposition and Obtain Market Value Pricing; Ready for VR? Use Cases for Immersive 360%; Copyright Enforcement Tales from the Trenches; How to Conquer Video Metadata; Platforms and Search European and News Publisher Perspectives; Copyright Registration - Now More Than Ever, Keeping Creators Happy and Engaged and Embedding Ad-Supported Content, Whew!

Senior executives of the DMLA’s market leaders, including Bob Ahern, Director of Getty Images Archive, Candice Murray, VP Global Editorial Business Development at Shutterstock and Amanda Perrot, Senior Legal Counsel at Adobe,will also be joined by Danielle Coffey, News Media Alliance SVP, Sabtain Khan, IBM, Lead Product Manager, IBM Watson Visual Recognition, Alfonso Gutierrez, President of CEPIC and Jeff Goodman, President of Producers, one of LA’s oldest libraries.
Leslie Hughes, VP of DMLA and this years Program Director assembled an expert curatorial programming team that included Thomas Smith Gado Images’ CEO, Bruce Pales 360Cities CEO, Christina Hawatmeh  Scopio, CEO, Joe Naylor ImageRights International, CEO, Michael Masterson, Permission Machine, CEO and Nancy Wolff, DMLA Senior General Counsel who crafts our ever-popular legal sessions.

The conference entertainment will include PicRights sponsored Opening Reception at the Marriott, Marina Del Rey Bayview Ballroom, A History of Los Angeles in 100 Images presentation by historian Paul Ayers, Google sponsored Cocktail Reception on Monday and Tuesdays’ Celebrate Cathy - to thank retiring Executive Director Cathy Aron, who transformed the 50-year-old image-agency trade association PACA into today's DMLA - whose members license images, video, motion graphics, audio and templates for millions of content creators worldwide.

Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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