DynaLite Files Bankruptcy

Posted on 2/4/2020 by Jim Pickerell | Printable Version | Comments (0)

A key tool for professional photographers for more than 50 years will no longer be available to  future photographers as DynaLite Inc. files for Chapter 7 bankruptcy (all assets will be sold off to pay creditors).

In making the announcement Peter Poremba, DynaLite CEO said:
    It is with sincere regret and a heavy hard that I announce that DynaLite Inc. has filed for chapter 7 bankruptcy and has closed its doors.

    For over 50 years, DynaLite has been providing lighting solutions for photographers. We are extremely proud of what we have accomplished and the careers we have helped. Unfortunately, due to the current decline in the photography market, we have found it difficult to remain competitive.

    I want to thank you all for the years of support. It has been a pleasure servicing the photographic community.
Poremba places the blame on “the current decline in the photography market”. He probably should have said “professional photography market.” There may still be some demand from amateurs for a light weight light that might occasionally supplement a particularly poor lighting situation. But, the kind of equipment that DynaLite produced has always been very important to professionals who have earned their living producing high quality, well lit, images.

It used to be important to light your subjects correctly in order to achieve professional results. What you captured on film, and even in the early digital environment, was what the photographer had to live with.

In recent years there has been a much greater trend toward an “all natural” look of whatever light was available. In addition, since everything is now created digitally, when corrections are needed they are done with Photoshop in post production. More and more image creators would rather spend their time sitting at a computer “fixing” and “adjusting” their capture rather than taking the time to light it correctly in the first place.

As more and more of the image producers are amateurs there will be less and less demand for the kind of equipment used by professional image creators.

Copyright © 2020 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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