Getty Images Launches Adobe Creative Cloud Plugin

Posted on 9/26/2016 by Jim Pickerell | Printable Version | Comments (0)

Getty Images has launched an Adobe Photoshop plugin that allows user to find images in the Getty collection and then edit watermarked images in Photoshop. If any image found and manipulated in this manner is later purchased, the edits will be applied to the licensed content.

This gives Photoshop users the same functionality as they have had when using Adobe Stock since Adobe launched its collection in June 2015. Shutterstock launched its own Photoshop Plugin earlier this month.

One of Adobe Stock’s big advantages over other stock photo collections has been that once a graphic designer finds a potentially useful image that image can, with one click, be downloaded to the desktop, a specific library, or opened in any Adobe app of the designer’s choice.



Now the playing field has been somewhat leveled in terms of ease of workflow between major competitors. It may now come down to who has the best image at the right price.

Getty’s plugin works not only with Photoshop but also with Illustrator and InDesign (the Adobe plugin also supports these apps, as well as Premiere Pro and After Effects). In addition, Getty allows users to set their search preferences, which include such things as the number of people in a photograph, their ethnicity and age, nine types of image style parameters and, for editorial images, additional criteria such as the names of people in the image or the event they were attending.
 


Users can customize their experience through download settings options that include being able to choose the size and location of a downloaded comp or licensed image, as well as the preferred action for layer placement (placing assets in individual layers, same layer or in a new document). It's also possible to use the plugin to work with high-res comps before purchasing them and applying all edits.

Finally, users can save and organize images with the Boards tool. The idea here is that you can curate your favorite images and compare at a glance by saving them to a board, which offers multiple layout options. Those using the Getty Images iOS or Android app can also view and edit boards, with all changes made in the app, on the collection site or in the plugin reflected across all devices and platforms.

Getty claims that it has 140 million images and vectors, but a huge percentage of that number are editorial images. In its Creative collection it has 17,144,908 as of today. So far, iStock does not seem to have offered the same Photoshop plugin, but since everyone else is doing it one would expect that iStock will not be far behind.



Shutterstock has over 100 million images and Alamy (who has not offered such a plugin to date) over 90 million. It is unclear how many images AdobeStock has, but I believe it is somewhere around 60 million.

In the chart below, I have searched the various collections for 22 concept keywords to provide some comparison of collection sizes. In all cases I have just searched for photos and not included illustrations, vectors of footage. It should be noted that in Getty’s case I have only included the “Creative” collection and not included “Editorial.” Consequently, the numbers for News, Sports, Entertainment and Editorial reflect only those images in the Creative collection that have these keywords.

Also the totals are not at all accurate because many of the images in the collections will contain several of these keywords – an office or sports image with people for example. The Getty images may be more extensively keyworded than some of the images in the other collections. It is interesting that the Getty collection of 17 million images has almost the same number of images with the keyword “People” and the AdobeStock collection with almost 4 times as many images in its collection.

  Shutterstock iStock AdobeStock Alamy Getty Images
  Photos Photos Photos Photos Creative Photos
People 13,782,346 11,661,737 6,898,061 9,699,979 6,827,627
Travel 7,014,323 10,420,961 3,997,018 7,773,441 3,523,208
Nature 19,894,243 10,522,268 9,050,817 6,746,021 3,725,804
News 189,003 316,829 112,441 6,046,705 89,162
Architecture 4,760,194 2,755,663 2,738,140 4,674,514 1,972,991
Food 10,766,087 7,503,219 7,684,217 3,801,584 1,367,022
Business 6,221,909 3,110,890 7,872,883 2,740,409 1,008,231
Entertainment 1,661,852 1,380,562 429,947 1,743,821 365,780
Wildlife 1,695,342 1,285,799 821,384 1,659,388 1,067,728
Sports 2,787,366 2,003,913 1,682,300 1,599,484 793,041
Office 2,732,254 859,276 2,548,108 1,367,785 398,285
Children 2,625,692 1,851,690 2,347,604 1,254,386 1,287,151
Industry 2,291,873 2,133,660 1,622,404 1,141,243 402,209
Agriculture 2,419,327 1,466,837 1,496,109 1,031,909 350,045
Recreation 1,269,767 2,410,523 962,166 924,495 1,872,596
Computer 1,619,632 911,921 2,297,429 814,672 386,218
Landscapes 5,924,729 2,885,877 3,518,764 594,694 1,347,707
Medical 1,150,782 1,515,330 607,268 551,728 349,750
Scenics 2,300,513 2,444,495 1,199,577 499,126 1,558,475
Editorial 683,384 293,826 22,912 428,598 3,604
Science 647,579 577,823 388,796 389,557 267,826
Babies 1,247,572 418,093 973,500 131,257 206,636
           
  93,685,769 68,731,192 59,271,845 55,614,796 29,171,096


Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff